GATORADE ENDURANCE

Gatorade Endurance is a line of hydration and sports nutrition products specifically tailored to endurance athletes. We were tasked to create a new line of packaging design that would fit within the Gatorade brand and reflect the energy of an endurance athlete. The project included package design, branding, and experience design for on-course signage and equipment. 

Contribution: Conceptual Development, Branding Design, Package Design, Experience Design
Agency: Tether