OMISSION LAGER

Craft Brew Alliance wanted to develop a suitable visual identity and packaging design for the launch of Omission, a handcrafted gluten free pale ale and lager. The slogan “It isn’t just what we took out, it’s what we left in” was created along with some funny illustrations that emphasize the removal of gluten.

Contribution: Conceptual Development, Branding Design, Package Design
Agency: Hornall Anderson